Ipsos
Find out more about the ground-breaking research partnership between Ipsos and The PGA
About Ipsos
Founded in 1975 by Didier Truchot in Paris, France, Ipsos was created with one goal: to work closely with its clients.
They expanded into Europe and America in the 1990s, becoming a global market research firm.
Over the last 20 years they have become a multi specialist organisation via the creation and acquisition of numerous companies.
They rank as the third largest research agency in the world with offices in 89 countries, employing 19,500 people.
What Ipsos do
Ipsos is a market research firm that delivers information and insights on brands, markets, people, and society. In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
They believe their clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. Their passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
Technical Note
This research has been carried out by Ipsos on behalf of The PGA. A representative (quota) sample of adults aged 18+ across the United Kingdom and Republic of Ireland were surveyed using Telephone (CATI) fieldwork across two waves (Wave 1: n = 2,046, Wave 2: n = 2,087) and a representative (quota) sample of those aged 18+ who have interest/played any format of golf were surveyed online across two waves (Wave 1: n = 1,006, Wave 2: n = 1,047).
Online data has been weighted to known population and profile of this audience as determined by the CATI survey.
Two waves of offline fieldwork took place between July 27 and August 14, 2022 and between April 11 and 23, 2023. Two waves of online fieldwork took place between January 30 and February 28, 2023 and between April 11 and 30, 2023. Survey estimates include statistical margins of error, ranges at 95% confidence level. Ranges of the golfing audiences are:
All of golf: 21.8m - 22.8m
Played any golf: 15.4m - 16.9m
Played on-course golf: 4.5m - 5.5.m
Played off-course golf: 11.0m - 12.4m
Golf Media only: 5.6m - 6.7m
Adventure golf: 12.1m - 13.5m
Driving range: 4.5m - 5.5m
Pitch and putt: 3.5m - 4.3m
Golf simulators: 1.9m - 2.6m