THE DATA
Golf for All:
The economic impact of golf
The PGA’s research explores how much UK and Republic of Ireland golfers spend – and what they buy
How much money is spent on golf in GB&I?
c. £7 billion
*This figure excludes golf memberships
What do we spend it on?
“While spend is higher among those playing regularly, there is plenty of potential among other groups. Off-course formats such as adventure golf and driving ranges help to increase monetisation within the sport – not just among those who play regularly.
Non-regular players account for a quarter of the total amount spent on golf.”
Note: Playing or having golf equipment
What proportion of golfers have made a golf-related purchase in the last three months?
90% of regular golfers
34% of all golfers
Who spends the most on golf?
The more we play, the more we spend
What are we spending our money on?
Kit 47%
Made up of:
Playing golf: 53%
Made up of:
All spend data are estimates only and collected via an online survey, so are reliant on recall. Estimates are based on personal spend in the past three months, which is then multiplied by four to give an estimate for a year. These estimates assume that spend is consistent across the year. Survey participants are prompted with nine categories of potential golf spend, excluding golf memberships.
ABOUT THE PGA’S GOLF FOR ALL RESEARCH PROJECT – BY IPSOS
This research aims to provide an understanding across a broad audience of those with any level of interest in golf. The PGA commissioned Ipsos to conduct surveys, both offline and online, to understand the size of the golfing landscape within the United Kingdom and the Republic of Ireland.
Technical Note:
This research has been carried out by Ipsos on behalf of The PGA. A representative (quota) sample of adults aged 18+ across the United Kingdom and Republic of Ireland were surveyed using Telephone (CATI) fieldwork across two waves (Wave 1: n = 2,046, Wave 2: n = 2,087) and a representative (quota) sample of those aged 18+ who have interest/played any format of golf were surveyed online across two waves (Wave 1: n = 1,006, Wave 2: n = 1,047).
Online data has been weighted to known population and profile of this audience as determined by the CATI survey.
Two waves of offline fieldwork took place between July 27 and August 14, 2022 and between April 11 and 23, 2023. Two waves of online fieldwork took place between January 30 and February 28 and between April 11 and 30, 2023.
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